SEO and Why Keywords Have Less Weight Than A Few Years Ago

Quite often I hear “I want to be number 1 on Google. Can you get the keywords to make that happen?

Keywords not the only ingredient to getting website traffic

There use to be a time that you could set up the keywords in the title, description, alt tags, etc and you could get ranked with in days.

However, it just doesn’t work like that today. It is really about content, links pointing to your website from high ranking reputable sources online, consistent new information added to your site, and other factors.

So just putting inkeywords and hoping to rank high on Google is like hoping to win the lottery.

I recommend that unless you are willing to buy ads online (Google ads, Facebook ads, etc.), you will need to:

  • Add content on your site that cleaqrly relates to your business.
  • Write blog posts
  • Give away information that is helpful to your clients/prospects
  • Do some videos and create a YouTube channel
  • Post regularily on Social media (also don’t discount the power of Google Plus)

Now there are other internet assets you can use, but the number one thing to get your site ranking quicker is to promote off line by sending prospects and clients to your site by giving them a reasin to visit your site in the real world.

Don’t just hand out your card to people and say visit my site, instead create a give away article that gives them useful information. Not “hey visit my site and get 20% off, rather “Visit my site and get a user guide or a how to be sure you have the right supplier for the job tip sheet”.

There are so many things you can do that your competition isn’t doing.

Market in a fashion that your competitors are not doing and market localy, before you worry about going global.

Sometimes the obvious is the route least taken.

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Getting Customers Should be Easier

Getting customers should be easier than what we think.

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Here is an interesting approach from Allan Dib

How To Get More Customers To Buy From You, More Easily Than You Ever Thought Possible (With “The Visible Target Technique”)

Fell free to share your thoughts

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More and More Mobile Devices

It is no longer, “Do I need to update my website for mobile devices?” Rather “How can I make my site mobile ready ASAP?”.

With over 8 websites of my own on the server, using wordpress responsive themes takes about 2 hours to replace the theme and modify

Does it always take 2 hours? Not always… It really depends on the number of pages and how elaborate the original layout.

Also, this is for sites that already have wordpress as the installed platform of the original site.

Is your site mobile ready? If yes, how difficult was it for you to convert?
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Matching Your Video Style

Here is an article on some inspiring tips on how to improve your video marketing

Enjoy

B

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Infographic: 10 Tips for Matching Your Video Style with Marketing Goals
http://money.cnn.com/news/newsfeeds/articles/prnewswire/NY07932.htm

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How Can I Get A Website?

Where do you start when you need a website…

  • A big web design company
  • A solo designer
  • A marketing specialist
  • A student
  • Do it yourself

Before you can answer the “who”, you need to know the “why”.

I know, “If you’re in business, you need a website or you won’t be taken seriously.”

But would you have business cards made, and not have the right information and reason that someone should use your services clearly stated on them?

So what do you need to put into a website:

  • What you do
  • Who you are
  • What products and services are available
  • Who uses your services
  • When can you be reached and how
  • Contact info
  • And much more if you really think about it.

What you might want to achieve with a website:

  • More clients
  • More products sold
  • Stay in touch with prospects and clients
  • Generate leads
  • etc…

So here’s an exercise that might help:

Print off this page and take the time to answer the bullet points that follow “So what do you need to put into a website:”

Pay close attention to “What you do”…  can you really explain clearly what it is you do in one paragraph?

Try carrying these questions with you for about a week and add to it as you go along.

Once you have this information, you will have a solid “content building block” in place.

And you can then be in a better position to ask “How can i get a website”

Cheers until the next time

Bernie

 

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