How to do Video Marketing – 5 Tips

Using a smart phone for video
Video – smart phone

Many clients have asked me how to do video marketing so that it brings in new clients. Well before we do the marketing you have to make a video, with marketing in mind.

There is no doubt that marketing online requires video (70% of online searchers view video to make purchasing decisions).

5 TIPS

  1. Have a plan – OK, you want new clients and you know “If you fail to plan then you fail…”. That being said, what will you be talking about or demonstrating? And at what frequency will you produce these videos? IMPORTANT: Producing just a couple of videos will not be of much use. From where I stand that is the equivalent to a one page web site that has never been updated.
  2. Select a type of video – There are several types of videos : on camera, screen capture, slide shows and now “live”. However, as a business person the priority is “on camera” because it is the first touch point where prospective clients get a sense of who you are. When you walk into a store you want to see and hear the person you are talking to. This improves communication when you are on line.
  3. A studio setup – You will need an “Instant Studio” setup. In other words a place in your office that can be used for video. A location that can be used in a matter of minutes to create a video. You need a microphone, either a lapel or a mic on a stand within a few inches of your mouth. A video with out good audio is useless and makes you look like an amateur. How you appear on video is a big part of your business image.
  4. Lighting – If the lighting is set up in such a way to be accessible quickly, producing a video will be less about technical and more about the performance… the content.
  5. Run some tests – Doing some tests by recording video to YouTube or on your computer/mobile phone is an excellent way to get a feel for doing video.

In Conclusion

Now these 5 tips are just a start of course. So you need to get familiar with doing video so it becomes just as easy as calling someone on the phone.

If you have observations or questions about how to do video marketing for your business, leave a comment.

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Website Design Inspiration and The Reality

When I work with first time website clients, they come to me looking for some website design inspiration.

They give me their ideas of what they think they would like (having looked at sites they liked)  and hope I can nail it on the first try. There is a problem with this.

The questions I ask are:

  • What do you expect from your website?
  • Who is your competition?
  • Do you use social media?
  • Can you generate ideas/content for the site over a period of time? (Will they be able to add new content at least once a month?

In the initial discussion, they want there site to look snazzy, modern, a visually brilliant work of art!

I know the image of their business is important, however the real purpose for the visitor to get the right information quickly… easily.

And to make things a bit trickier people look for information from a small mobile device up to a large screen!

So how do you create a site that can work well on all screens, supply the information searched for and get you, the website owner, the leads, sales, new clients or a return on your website investment?

Well there is no one size fits all, so you need to meet face to face with a designer. Have your questions ready and be sure that he/she is the kind of person you want to work with. Think of this person as a business partner because you need someone who will work like they are part owner with you.

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SEO and Why Keywords Have Less Weight Than A Few Years Ago

Quite often I hear “I want to be number 1 on Google. Can you get the keywords to make that happen?

Keywords not the only ingredient to getting website traffic

There use to be a time that you could set up the keywords in the title, description, alt tags, etc and you could get ranked with in days.

However, it just doesn’t work like that today. It is really about content, links pointing to your website from high ranking reputable sources online, consistent new information added to your site, and other factors.

So just putting inkeywords and hoping to rank high on Google is like hoping to win the lottery.

I recommend that unless you are willing to buy ads online (Google ads, Facebook ads, etc.), you will need to:

  • Add content on your site that cleaqrly relates to your business.
  • Write blog posts
  • Give away information that is helpful to your clients/prospects
  • Do some videos and create a YouTube channel
  • Post regularily on Social media (also don’t discount the power of Google Plus)

Now there are other internet assets you can use, but the number one thing to get your site ranking quicker is to promote off line by sending prospects and clients to your site by giving them a reasin to visit your site in the real world.

Don’t just hand out your card to people and say visit my site, instead create a give away article that gives them useful information. Not “hey visit my site and get 20% off, rather “Visit my site and get a user guide or a how to be sure you have the right supplier for the job tip sheet”.

There are so many things you can do that your competition isn’t doing.

Market in a fashion that your competitors are not doing and market localy, before you worry about going global.

Sometimes the obvious is the route least taken.

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Getting Customers Should be Easier

Getting customers should be easier than what we think.

vintagePushingCar

Here is an interesting approach from Allan Dib

How To Get More Customers To Buy From You, More Easily Than You Ever Thought Possible (With “The Visible Target Technique”)

Fell free to share your thoughts

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More and More Mobile Devices

It is no longer, “Do I need to update my website for mobile devices?” Rather “How can I make my site mobile ready ASAP?”.

With over 8 websites of my own on the server, using wordpress responsive themes takes about 2 hours to replace the theme and modify

Does it always take 2 hours? Not always… It really depends on the number of pages and how elaborate the original layout.

Also, this is for sites that already have wordpress as the installed platform of the original site.

Is your site mobile ready? If yes, how difficult was it for you to convert?
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